Customer Success

Lately, enterprises are racing to transform digital experiences for their customers, partners, and employees. The volume of investments to personalize content, make it persuasive, and ensure transaction processes are frictionless is growing rapidly.

Ifusion is at the forefront of crafting immersive and cognitive experiences for global brands. We craft delightful, outcome-driven experiences for consumers, partners, and employees by driving omni-channel customer experience journeys to increase reach, engagement, and sales. Our expertise has successfully influenced users to shape positive outcomes through cutting edge digital experiences for web, mobile and other devices. A comprehensive portfolio of services—from e-commerce to digital marketing, omnichannel management, blockchain for decentralized business applications, and IP-driven product engineering—has been at the core of delivering value, increasing sales, and creating passionate brand ambassadors for our clients.

Ifusion gains a competitive edge in creating customer success with a large team of domain-specific digital experts, industry best practices, automation, AI, AR/VR/MR, API, and microservices that create highly differentiated experiences at non-linear costs. Our blockchain offerings enable technology and a business-centric approach that help adopt decentralized business applications. Our augmented reality, virtual reality and mixed reality services enable businesses with immersive experiences.

The experience economy demands a combination of design and innovation. Ifusion’s high-impact team of strategists, researchers, designers, and technologists is constantly raising the bar with transformative solutions that engage customers and create value in absorbing experiences.

Our experienced strategies are backed by user research, experience assessments and benchmarking, service blueprints, personas, and journey maps. We provide high-fidelity prototypes with testing and validation at our design factory. The latest advancements in AI, computer vision, AR, VR, MR, NLP, and gesture recognition surprise and delight users with empathetic, multi-sensory experiences. We know that it is equally important that these experiences reach their intended targets. To enable reach and assure consumption, we back our customers with various studio and production services such as graphic production, content and copywriting, social media and email campaign management, and SEO support.

We provide high fidelity prototypes, visual design language, design specifications, components and styles, user testing and validations, and design factory, and deliver immersive experiences with expertise in computer vision, machine learning, deep learning, and 3D content authoring.

Organizations that leverage our design sensibilities and engineering capabilities create findable, relevant, desirable, credible, and valuable experiences. The result: Customers and employees are engaged with a measurable uptick in loyalty.

Our digital marketing and commerce offerings help organizations design and realize outcome driven experiences across different stages of the customer journey with personalized content and frictionless commerce. We take an outcome driven approach to digital marketing and commerce operations to accelerate time-to-market, maximize reach, and achieve conversions at scale

Our consumer engagement services include:

Marketing and commerce platforms
Direct to consumer commerce
Mobile app development services
Emerging channels
Digital asset management
Intelligent marketing, commerce and IT operations
Measurement, visualization and consumer analytics

We help organizations break down complexities to engage with consistent information based on customer data and insights. We help deliver an optimal experience for each moment and touchpoint that is fast, free, transparent and customizable across all channels.

Our customer and partner engagement services include:

Account-based marketing
Digital assets and content management
B2B marketing and commerce
Direct to professional, D2C, and retailer commerce
AR/VR for evaluation, collaboration and service
Customer data hubs
CRM and loyalty
Intelligent marketing, commerce and IT operation automation
Measurement, visualization and product analytics

Blockchain is a crucial enabler for businesses worldwide in their digital transformation journeys. With the convergence of technologies like AI/ML, IoT, RPA, and AR/VR into existing enterprise systems, Ifusion has built integrated offerings based on blockchain by leveraging its partnerships with leading vendors. Customers can unlock significant value in their digital transformation journeys by leveraging Ifusion’s offerings, which enable technology and a business-centric approach to adopt decentralized business applications on the blockchain. We embrace a partnership-based approach with our customers at the outset of their blockchain journey. Customers can outline their organizational vision around blockchain and set the roadmap with the help of our business/architectural consulting capabilities. Our engineering & platform capabilities help execute the client’s vision via an industrialized delivery model in a seamless manner. The CoE (Center of Excellence) brings in partnerships with leading blockchain platforms and industry domain expertise to deliver excellence.

We get insights from our customers from various industries and showcase how our capabilities can boost our customers’ businesses on the Tech Beacon, Ifusion’s annual technology harbinger.

Ifusion’s Blockchain Maturity Model

The blockchain wave is spearheading change in the technological diaspora from the center; hence, the industry is taking time to embrace its dimensions for real productivity. Distributed ledger technology (DLT) is fundamentally changing the nature of the architectural ecosystem, helping industries do business across organizational boundaries by defining policies, making and managing data identity (self-sovereign identity), data handling, brand, provenance, sustainability, track and trace, copyrights, tangible, and digital assets (non-fungible tokens). Ifusion has a blockchain maturity model (BMM) that consists of four levels to develop and deliver quick prototypes and then scale and evangelize to the production stage.

Level 1 : Primitive or Initial stage It involves exploration around client vision and funneling of use-cases.

Level 2 : Experimental stage It involves platform evaluation, due diligence, and deciding on the Minimum Viable Product (MVP) or Proof of Concept (PoC)

Level 3 : Tactical stage It involves production pilot and scaling with other departments to improve blockchain awareness

Level 4 : Strategic and Transformational stage It consists of setting up a Centre of Excellence (CoE) and organization-level scaling

To strengthen the journey and compete with industry leaders, Ifusion delivers an ecosystem of startup partners who have already excelled with blockchain products in various markets.

Consulting Excellence : Our blockchain consulting team offers customized services ranging from use case identification, technical due diligence, ROI roadmaps, etc.

Engineering & Platform Excellence : Our blockchain accelerators - Automation Platform, Smart Contract Factory can be leveraged by clients to prototype and realize RoI faster.

Open-source Excellence : Our blockchain-certified team participates in several open-source projects which enables them to deliver products using best practices.

Delivery Excellence : Our E&P and delivery teams with experience of executing projects in multiple industries assure seamless delivery experience.

Technology users of today have exposure to the very best in their daily routine; these experiences become the baseline for their expectations. Providing frictionless and contextual experiences to these impatient users, therefore is the necessity of modern business.

The profiles of these technology users are broad; they are consumers, partners and employees. These users have different technology agility and in some instances, limited technology access. Progressive businesses across the world understand this and are continually innovating to keep up.

Ifusion’s Digital Experience Channels offer services and solutions to address customer success needs. Our services are end-to-end, starting from conceptualization, design, development and finally continuous support. We deliver technology solutions across various experience channels including web, mobile, conversational, immersive and zero UI formats. Our experience working in a broad range of platforms – from legacy mainframes to the cloud enables us to make the channel experience realizable.

Experience technologies that we have expertise in include:

Modern web development, responsive web and progressive app development
Mobile app development – Native, hybrid, and cross-platform tools and frameworks/SDK development
Portals and collaboration through SharePoint, O365, Power platforms
Search
Design realization and pixel-perfect UI development

Immersive and cognitive technologies have a powerful impact on shaping perceptions.

Many technologies—image recognition, VR, AR, MR, NLP, conversational bots, speech recognition, neural networks, VR headsets, and haptic devices—stimulate the senses to create near-realistic environments.

In a digital-first world, these technologies provide unique opportunities to businesses, plant operators, educational institutions, medical service providers, governments, etc.

They can expand human judgment, make better decisions, drive intent, improve efficiencies, elevate service quality, reduce risks, and save time.

At Ifusion, we know that customer experience (CX) is a battlefield for brands, and our immersive and cognitive experiences are helping clients win the war.

Our adaptive, interactive, and contextual experiences use cutting-edge technologies.

These can train engineers to quickly service aircraft as efficiently as they can simulate complex surgical procedures,make travel recommendations, enhance customer support, or demo product functionalities in a very realistic manner. Our expertise in immersive and cognitive technologies is converging the physical and virtual worlds for clients and their customers. It is creating safe and engrossing spaces to enable NextGen brand communication, superior training, extraordinary sales, marketing interventions, and 24X7 self-service enablement—and opening the doors to the future.

Adopting next-gen enterprise integration platforms and DevOps

As digital engagements and adoptions exponentially increase among consumers across industries and channels, enterprises need to digitize their systems and processes and create an intelligent application network. The technology ecosystem needs to improve efficiency, increase profitability, and transform value proposition to thrive and sustain business models in today's hyper-connected world.

A viable strategy from an integration and process automation perspective can make the difference between transforming an enterprise's ecosystem and capitalizing on opportunities based on adopting emerging technologies such as smart application networks.

The application architectures and application networks need to be agile to cater to the pace of change of the business needs. Application Programming Interfaces (APIs), Hybrid Integration Platforms, Microservices Architecture, Digital Process Automation, and application networks play a foundational role in realizing this strategy.

Ifusion's Digital Integration proposition is to digitize enterprises at scale with optimized cost models guided by our principles to lead with consulting, establish a center for enablement, and drive efficiency.

We digitize end-to-end business and create processes and strong application networks to deliver meaningful business outcomes. Ifusion brings in technology expertise across various platforms in Digital Integration, and Process Automation focuses on responding to increasingly connected consumers with intelligent, personalized, integrated, and connected experiences and innovative and robust application networks. We recognize industry trends and realize the strategy to capitalize on the significant shift and enable our customers' businesses to participate in the digital economy.

Reduced risks and elevated experiences with IP-driven product engineering

Rapidly changing consumption patterns along with evolving customer expectations, more recently accelerated by the pandemic, have led to a multitude of changes in the way technology products and services are delivered and consumed. The thin line between products and services is blurring with rising demand for “as-a-service” models. Consequently, there is an urgent need to adapt and integrate new technologies into products.

Integrating IP-driven core product engineering services differentiation with service components has led to newer and longer-term revenue streams for product vendors. With digitization firmly established, product development companies are adopting DevOps and agile to deploy products and services in quick-time. Additionally, product organizations are taking a different approach to the product and services development lifecycle with new, varied partnerships and collaboration models for co-engineering and co-innovation.

Driven by our intrinsic innovative culture, Ifusion’s product engineering services combine core engineering expertise, ecosystem partnerships, and a sharp focus on digital transformation consulting to transform a product vision into successful real-world designs. Our solutions, accelerators, frameworks, and proven building blocks reduce product risks and ensure faster time-to-market. We have also partnered with the world’s leading product vendors in new product introduction and derivatives, productization, commercialization, product quality engineering, management of end-of-life and sustenance, and product re-engineering.